Open vs Closed Learning Platforms

Image by Getty Images via DaylifeThere has been a huge investment in learning platforms over the last three years which has led to an influx of new websites. Some are closed platforms which host their own content (and community) such as MIT OCW, brightstorm, and spanishpod. Others are open platforms like learnhub, live mocha and sclipo, which allow users to post their own content. So if you are a content producer with a killer new course, which do you choose?

Closed platforms are custom websites to host your branded content. Whilst there is a strong movement towards free content as part of a wider trend, many charge a subsciption for access and/or membership. For some areas of learning, especially those that target well-known qualifications, there will be a place for branded content.

For example, Brightstorm who provides online learning material for SAT and AP exams in the US is unlikely to face serious free competition in the near future because parents want to pay a premium for a brand they trust. Likewise, they are investing millions of dollars into content, as well as the platform.

Closed platforms are expensive, although the commodisation of content management systems, social networking software and learning related functionality has meant the price of development is falling rapidly.

The open learning platforms feature user generated content. Sometimes branded content is also features on open platforms, expertvillage's page on Youtube for example. Many content producers share their content for free. But for those who want to make money directly via their content, some platforms offer the ability for content producers to charge other people for access. Some like learnhub even allow for the content producer to brand or host on another domain.

There are advantages for a content producer to use open platforms over a closed proprietary platform. Firstly, it lowers investment requirements into building proprietary technology to zero in many cases. You don't have to invest in new functionalities and an expensive website. Secondly, it allows content users to experiment with different platforms. If a better site comes along with better features, you can migrate your media. Finally, it means you can stay focused and stick to what you do best - produce content, and let technology specialist worry about the platform and the features (a different game). In general, open is great for niche learning communities.

However, the lack of control over the platform features and the community, and the limited ability to market to a wide audience are big disadvantages of hitting the big leagues. If you want to own the community and have power over functionality, you need to invest.

To make the decision between open vs. closed, you must have a clear understanding of what you are trying to achieve, your strengths, and your budget. Closed platforms are more expensive, but technology is a different game to production. Open platforms are quick, but don't give you control of your customers. Either way, its never been a better time to learn!